(Free) From Big Data to Big Profits: Success with Data and Analytics






 | #713812 in Books |  2015-08-03 | Original language:English | PDF # 1 |  6.30 x1.00 x9.20l,.0 | File Name: 0199378320 | 312 pages


||5 of 5 people found the following review helpful.| Power of Big Data that you cant find by "google search" or HBR|By SmartMsg|This book explains the definition and power of Big Data by providing numerous examples that, as a consumer, we an relate to - Netflix to LinkedIn to Nest. I am responsible for an IoT platform in a B2B environment and this book provided many great monetization strategies. What amazed me the most is how t| ||"Russell Walker's important book is not just about Big Data, but how to monetize all your data. It's an essential guide to competing in the data economy and developing analytics-based products and services." | |Thomas H. Davenport, Distinguished Professor of

Technological advancements in computing have changed how data is leveraged by businesses to develop, grow, and innovate. In recent years, leading analytical companies have begun to realize the value in their vast holdings of customer data and have found ways to leverage this untapped potential. Now, more firms are following suit and looking to monetize Big Data for big profits. Such changes will have implications for both businesses and consumers in the coming years.
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